EXPERIENCED LEADER &
GAME
CHANGER
01 PORTFOLIO
02 EXPERIENCE
DEC 2000–APRIL 2006
Generated targeted strategies and campaigns. Executed deliverables for print, online, multi-media, etc. Built brands. Created web architectures, wireframes and designs for e-commerce, corporate and lead gen sites. (UI/UX) Directed VO sessions, photo/video shoots, selected talent, scouted locations, worked with photographers/videographers, vendors and negotiated terms. Oversaw printing and press checks. Managed junior designers and production artists.
featured clients:
DirectTV, InFocus, Intermountain Healthcare, NordicTrack, NordicTrack Apparel, Ominture, Overland Storage, Proform, Reebok Fitness, Weider, Weslo, Zions Bank...+
SEPT 2006–2012
Pitched clients and campaign ideas. Led creative direction of all external/internal projects (print/web). Provided copy direction. Managed and produced client photography. Created all website architecture & wireframes. Directed and executed UI/UX. Designed numerous successful websites, lead gen portals, email campaigns and more. Produced campaign strategies, affiliate marketing, social media, and lead gen strategies. Utilized user research. Identified and executed A/B testing to hone conversion funnels.
featured clients:
Cricut, Diamondback Fitness, HealthRider, Johnson & Johnson, Little Giant Ladders, LiveStrong Fitness, OGIO, Rug Doctor, Sole Treadmills, University of Phoenix, WORX...+
AUG 2013–PRESENT
Direct four in-house creative teams, which include Catalog/Event Design, Photo/Video, Advertising Design, and UI/UX Design. Lead additional cross functional teams/projects. Own printed and digital storefronts. Develop and manage brand in all visual forms. Own development of information architecture, sitemaps, and wireframes. Provide UI/UX strategy, guidance, and creative direction. Develop and track objectives, strategies, processes, timelines, and budgets. Support needs for all global markets.
(USA, Canada, Canada QC, United Kingdom, France, Germany, Austria, Netherlands, Australia, New Zealand, Japan)
MAY 1999–DEC 2000
Designed e-commerce sites, corporate sites, ad banners and other on-line advertising materials. Collaborated with photographers, copywriters, developers, account leads and clients to create successful on-line projects.
featured clients:
Campus Pipeline, Comp Health, Dallas Symphony Orchestra, Iomega, Iomega-Europe, Nortel Networks...+
1999–PRESENT
Work with clients to understand needs and create solutions. Provide creative/marketing direction and design. Develop scope, manage projects, timelines, and budgets. Coordinate work with supporting contractors. Project have included billboards, catalogs, commercials, interactive DVDs, logos/corporate ID, mobile apps, packaging, trade show booths, websites, WordPress themes and much more.
featured clients:
Ancestry.com, Basic Grey, Colonial Flags, DownEast, Freedom Festival, Futura Ind., McCann, Mojo Marketplace, Norbest ...+
CONTACT
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